Atelier Mark
Packaging for a small-batch serum atelier: amber droppers, a hand-lettered label, and one sunlight yellow on every shelf.
Discipline
Packaging
/ Branding
Client
Atelier Mark, Paris
Timeline
9 weeks · 2026
Year
2026
Deliverables
Label system, dropper and pump packaging, colour palette, and launch shoot direction.
The problem
Five serums in near-identical amber bottles, on a counter crowded with clinical white brands.
The solution
The amber stayed for the formula. A hand-lettered label adds warmth, and one sunlight yellow runs through the boxes, the counter and the shoot.
The outcome
The range reads as one family at the counter, and the yellow became the atelier's signature.
5
Serums in one family
1
Colour carries the whole range
