Ridged
Identity and cans for a craft soda maker: forest green, a leaning wordmark, and ridges you can feel in the hand.
Discipline
Identity
/ Packaging
Client
Ridged Soda Works, Leeds
Timeline
10 weeks · 2026
Year
2026
Deliverables
Wordmark, can system, flavour coding, and launch shoot direction.
The problem
The fridge was full of loud cans. A small-batch soda needed to stand out without shouting.
The solution
One deep green, one leaning wordmark set large on the can. Flavours change the small print, never the can.
The outcome
The range launched in forty cafés, and the green can became the brand’s own advertising.
40
Cafes launched the range
1
The green can is the advertising
