01
Brand Strategy
Brand Strategy
What you’ll get
Positioning
Audience
Messaging
Brand architecture
nara parker
nara
parker
nara parker
Selected Work
Services
01
Brand Strategy
01
Brand Strategy
02
Visual Identity
Visual Identity
What you’ll get
Art direction
Logo system
Typography & colour
Brand guidelines
02
Visual Identity
02
Visual Identity
03
Web Design
Web Design
What you’ll get
IA
UX strategy
Interface design
Interaction design
03
Web Design
03
Web Design
04
Web Development
Web Development
What you’ll get
Responsive build
CMS / content systems
Performance
Interactions
04
Web Development
04
Web Development
05
Art Direction
Art Direction
What you’ll get
Visual concept
Imagery
Composition
Campaign system
05
Art Direction
05
Art Direction
06
Motion & Interaction
Motion & Interaction
What you’ll get
Micro-interactions
Transitions
Motion identity
Interactive storytelling
06
Motion & Interaction
06
Motion & Interaction
Approach
01
Share a brief
What you make, who it’s for, and where it needs to show up. A short call and a few references are enough to begin.
01
Share a brief
What you make, who it’s for, and where it needs to show up. A short call and a few references are enough to begin.
02
Find the idea
Research and positioning, distilled into one sharp idea agreed before a single logo is drawn.
02
Find the idea
Research and positioning, distilled into one sharp idea agreed before a single logo is drawn.
03
Build the system
Identity, type, colour and website designed together, so every touchpoint speaks in one voice.
03
Build the system
Identity, type, colour and website designed together, so every touchpoint speaks in one voice.
04
Hand it over
Source files, guidelines and a site your team can run with notes that keep it consistent long after launch.
04
Hand it over
Source files, guidelines and a site your team can run with notes that keep it consistent long after launch.
Testimonials
Nara built us a system we can actually hold. Every touchpoint speaks in one voice, and the brand finally has a spine.
Liza Johnson
Brand Director, Quantec
Nara built us a system we can actually hold. Every touchpoint speaks in one voice, and the brand finally has a spine.
Liza Johnson
Brand Director, Quantec
We launched with one voice instead of twelve. Nara cut the noise and rewrote our brief into something we could build from.
James McNilson
Founder, Rivox
We launched with one voice instead of twelve. Nara cut the noise and rewrote our brief into something we could build from.
James McNilson
Founder, Rivox
The type does the art direction. Every page feels decided, not decorated, and nothing is there by accident.
David Lee
Creative Lead, Neumont
The type does the art direction. Every page feels decided, not decorated, and nothing is there by accident.
David Lee
Creative Lead, Neumont
Nara designed the identity before designing the look, and that order changed how our studio works.
Priya Raman
Head of Brand, Sable & Co
Nara designed the identity before designing the look, and that order changed how our studio works.
Priya Raman
Head of Brand, Sable & Co
Nara built us a system we can actually hold. Every touchpoint speaks in one voice, and the brand finally has a spine.
Liza Johnson
Brand Director, Quantec
The type does the art direction. Every page feels decided, not decorated, and nothing is there by accident.
David Lee
Creative Lead, Neumont
We launched with one voice instead of twelve. Nara cut the noise and rewrote our brief into something we could build from.
James McNilson
Founder, Rivox
Nara designed the identity before designing the look, and that order changed how our studio works.
Priya Raman
Head of Brand, Sable & Co
about
Nara Parker
London · EST. 16
I design the brand before I design the look.
Nara Parker is an independent art director working from London. The work starts with position - who it is for, what it should refuse - then becomes identity, site, and motion as one language.
Studios come when a brand has to hold still in a room and still move in a browser. Ten years of identity systems, campaign sites, and the quieter work of deciding what not to ship.
I design the brand before I design the look.
Nara Parker is an independent art director working from London. The work starts with position who it is for, what it should refuse then becomes identity, site, and motion as one language.
Studios come when a brand has to hold still in a room and still move in a browser. Ten years of identity systems, campaign sites, and the quieter work of deciding what not to ship.
(experience)
Hale
Art Director
2024–26
Orra
Art Director
2022–24
Vesper
Brand Designer
2020–22
Keel
Designer
2018–20
Brume
Junior Designer
2016–18
Explorations
Click to enter
Between the deadlines.
The studio
North light, one long table.
Window seat
Best ideas arrive between cities.
Morning cup
Nothing opens before the coffee does.
Film roll
Thirty-six frames per trip, no more.
Long haul
Briefs read at thirty thousand feet.
Cafe hours
Any free table is a studio.
The studio
North light, one long table.
Window seat
Best ideas arrive between cities.
Morning cup
Nothing opens before the coffee does.
Film roll
Thirty-six frames per trip, no more.
Long haul
Briefs read at thirty thousand feet.
Cafe hours
Any free table is a studio.
The studio
North light, one long table.
Window seat
Best ideas arrive between cities.
Morning cup
Nothing opens before the coffee does.
Film roll
Thirty-six frames per trip, no more.
Long haul
Briefs read at thirty thousand feet.
Cafe hours
Any free table is a studio.
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