Mercado
Playful identity for a neighbourhood food market: patterned packs, shopping bags, and a loud, friendly palette.
Discipline
Branding
/ Packaging
Client
Mercado do Bairro, Porto
Timeline
8 weeks · 2026
Year
2026
Deliverables
Name, pattern library, packaging, bags, and wayfinding.
The problem
The market was a dozen independent stalls with no shared face, and shoppers could not tell which bag came from where.
The solution
A shared pattern library and a six-colour palette. Each stall picks its own pairing, but every pack sits on the same shelf grid.
The outcome
The market now reads as one place. Shoppers carry the bags away like souvenirs, and stalls reuse the system for new products.
1
The market reads as one place
2
Bags leave as souvenirs, stalls reuse the system
