Sorbom
Identity for a scheduling software startup: a tall condensed wordmark, one dusty lilac, and rounded corners borrowed from the app.
Discipline
Identity
/ Branding
Client
Sorbom, Stockholm
Timeline
7 weeks · 2025
Year
2025
Deliverables
Wordmark, colour system, stationery, and brand guidelines.
The problem
The product was loved by its users, but the brand still looked like the founders’ first slide deck.
The solution
A tall, condensed wordmark that fits a calendar cell, one dusty lilac, and the app’s rounded corner carried onto every printed piece.
The outcome
The rebrand launched alongside a new funding round, and the guidelines now cover every hire’s first week.
7 days
Guidelines cover every new hire
1
Rebrand launched with the round
